About Thinkdoer
This is a mix of post-advertising, art, music, culture & cool shit curated by Chris Cloud.
"The future will be about people and we should put people at the core. Because people are analog and we have feelings, hopes and desires, successful marketing will combine art and science, media and message, paid, owned and earned and a lot of combinations of the analog and digital world."
A good question to ask ourselves from time to time: “Am I Living Up To My Creative Potential?” This global study by Adobe shows 75% of people don’t think they are.
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Early Bird Special: When Nike gave Internet video maker Casey Neistat a hefty advance payment and orders to #makeitcount, it’s unlikely this is what the company had in mind. Nicely done.
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This manifesto for visual culture from Rencontres d’Arles is a fine addition to these 5 manifestos for the creative life.
"Cultivating a fan base is like creating a cult — that’s why they call it cult-ivating,” he said. “You want everyone to drink the Kool-Aid. You want people to say, ‘I want to drink forties like eXquire does!’ You have to create your brand and build it."
Walk with the dreamers, the believers, the courageous, the cheerful, the planners, the doers, the successful people with their heads in the clouds and their feet on the ground.
Let their spirit ignite a fire within you to leave this world better than when you found it.
"In short, as futurologist David A Smith puts it: ‘Only companies that prepare for a very different tomorrow will thrive. In short, get ready for the unfamiliar and the unknown.’"
— Five Trends That Will Reshape Tomorrow’s Advertising Industry /via Contagious Magazine
Unplugging may feel like the most obvious way to access these experiences of intimacy and quiet in a noisy digital world, but the very fact that it’s so obvious should make us suspicious. As usual, we’re going for the quick fix: the binary solution that lets us avoid the much more complicated challenge of figuring out how to live online. It’s easier to imagine flipping the off switch than to engage with and work through the various human failings that the Internet has brought to the fore.
And it’s easier to avoid what is, to many, a very painful truth: Going offline is no longer a realistic option.
