Advertising is the only industry that has a role called “Creative” - in the digital world, everyone is expected to be creative, just as they’re expected to be strategic. Naturally, different areas of expertise emerge, but in my experiment a department called “creative” shuts down collaboration at the start.
(via zeb)
“‘Advertising’ has become pigeonholed. Even among those of us working in advertising, what we do is often defined by 30-second TV spots and double-page spreads with some sort of digital thingamajig thrown in for good measure. But anything we’re already making is then automatically ‘traditional.’ So creating ideas that live beyond those traditional routes is quickly becoming a mandatory skill that we all need to develop. Fast. ‘Fast’ is the future of how this industry needs to work.”
A simple description of APIs.
via youtube.com
