Unplugging may feel like the most obvious way to access these experiences of intimacy and quiet in a noisy digital world, but the very fact that it’s so obvious should make us suspicious. As usual, we’re going for the quick fix: the binary solution that lets us avoid the much more complicated challenge of figuring out how to live online. It’s easier to imagine flipping the off switch than to engage with and work through the various human failings that the Internet has brought to the fore.
And it’s easier to avoid what is, to many, a very painful truth: Going offline is no longer a realistic option.
“Ideas fail all the time because they’ve been obscured and over-compicated by adding ‘too much stuff’. They start to feel onerous and difficult and that they’ll be a nightmare to manage for the client. Let alone what a ball ache they’ll be for any normal person to engage with.”