“Cultivating a fan base is like creating a cult — that’s why they call it cult-ivating," he said. "You want everyone to drink the Kool-Aid. You want people to say, ‘I want to drink forties like eXquire does!’ You have to create your brand and build it.”
Brilliant and true.
Walk with the dreamers, the believers, the courageous, the cheerful, the planners, the doers, the successful people with their heads in the clouds and their feet on the ground.
Let their spirit ignite a fire within you to leave this world better than when you found it.
“In short, as futurologist David A Smith puts it: ‘Only companies that prepare for a very different tomorrow will thrive. In short, get ready for the unfamiliar and the unknown.’”